Privacy Policy

Last updated: 2/9/2025

SDE Hair Ltd is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, and store your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect
When you place an order or interact with our website, we may collect the following personal data:

• Name
  
• Billing and delivery address
  
• Email address and phone number
  
• Payment information (processed securely via our payment providers)
  
• Order history and correspondence with us
  

We may also collect non-identifiable information, such as website usage data (via cookies), to improve your browsing experience.

2. How We Use Your Information
We use your personal information to:

• Process and deliver your orders
  
• Communicate with you about your order or customer service queries
  
• Provide updates, promotions, or marketing (if you have opted in)
  
• Improve our products, services, and website functionality
  
• Comply with legal and regulatory requirements
  

3. Sharing Your Information
We do not sell or trade your personal information to third parties.
We may share limited data with trusted third parties, such as:

• Delivery couriers (to deliver your order)
  
• Payment processors (to securely handle transactions)
  
• IT and website support providers (to maintain site functionality)
  

These third parties only process your data in accordance with our instructions and the law.

4. Marketing Preferences
You will only receive marketing emails if you have explicitly opted in.
You can unsubscribe at any time by clicking the “unsubscribe” link in emails or by contacting us directly.

5. Data Retention

• We keep order information for 6 years to comply with tax and legal obligations.
  
• Customer service correspondence may be retained for up to 2 years for reference.
  
• After this time, data is securely deleted or anonymised.
  

6. Your Rights
Under UK GDPR, you have the right to:

• Access the personal data we hold about you
  
• Request correction of inaccurate or incomplete data
  
• Request deletion of your data (“the right to be forgotten”)
  
• Restrict or object to how we process your data
  
• Request a copy of your data in a portable format
  
• Withdraw consent for marketing at any time
  

To exercise any of these rights, please contact us at: customerservice@imsoprettyofficial.com

7. Security
We use industry-standard security measures to protect your personal data.

• Payment details are encrypted and processed securely by our payment providers.
  
• We do not store full card details on our servers.
  

8. Cookies
Our website uses cookies to:

• Improve your shopping experience
  
• Analyse site traffic
  
• Remember your preferences
  

You can disable cookies in your browser settings, but this may affect site functionality.

9. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in the law or our business practices. Any updates will be posted on this page with a new “last updated” date.

Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:
customerservice@imsoprettyofficial.com